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10 Shocking Secrets Nobody Will Ever Tell You About Having a Successful Business Web Site
There are many web designers who are honest and will tell
you exactly what you need to do to have a successful web
site. Yet, there are others who want to create some fancy
gadgets on your site, charge you a fortune, and completely
rip you off... while you are watching your money go down
the drain.
The truth is you DON'T need a web designer to develop a
site for your small business. If you have some computer
skills and a little bit of time to devote to your web site, you
can make it yourself and spend as little as $6.00 a month
on it!
Here is a list of facts that you should be aware of before
you pay your hard earned money to a web designer:
1. "Build it and they will come" theory is just a myth when
it comes to online business. Nobody will come to your web
site unless they are already familiar with your company or
their friend has told them about your site.
2. "Pay a lot of money to your web designer to create a
fancy web site with all the bells and whistles and your
sales will skyrocket overnight". This is another myth that
many web design agencies are using to impress you with
their skills and get you to buy their services. The fact is,
most small businesses who are making money on the
Web have a simple web site with a good sales letter. No
need to pay top dollars for technical gadgets.
3. "Get a web site for your business and make $5,000
within a month". Nothing can be further from the truth. In
fact, many businesses don't see any profit for 4-6 months!
It takes time and a good marketing strategy to start getting
sales.
4. "Sell just one product on your web site and make a lot of
money on it" is not how successful business owners make
profit online. They first attract their visitors with a free
or very low-price item, generate a customer list of e-mail
addresses and contact them over and over again with
special offers and sales letters about a high-end product.
5. "Online marketing does not take any time at all because
there are a lot of people out there surfing, who might
stumble across your site and order from you". This myth
was created especially for you - a busy business person
who can't take the time to promote the web site on a weekly
basis. Success takes time. The good thing about it is that
it is so rewarding that you can't afford not to do that!
6. "There are so many
companies out there selling what I
am selling Who will ever buy from me?" This is true, but
there are also a lot of consumers out there and if you target
your web site correctly you will see better results than
70,000 other web site owners.
7. "A web site takes months to set up " This is not true at
all! Unless you are a big corporation and have tons of
information to put online, it could ; only take 10-15 days
to have your business web site up and running. And if you
have been a computer user for a while, you could have a
web site within less than a week!
8. "You need to be a computer guru to make your web site"
Not at all! All the skills you need is a basic word
processing skills and using the Internet at least 3 times.
If you know how to use a mouse and a keyboard - you are
ready to make your web site.
9. "The number of ways to market a web site is limited to
banner or button advertising " The truth is, I can think of
at least 100 different ways to promote your web site. Just
to start with, how about writing your own newsletter,
posting on targeted forums, exchanging links with other
web site owners in your target market, creating joint
ventures with companies who target the same customers
as you do and selling to their mailing list. And don't forget
the offline promotion - your business cards, direct mail,
local newspapers Of course, you can't do it all. The best
marketing strategy is focusing on 2 or 4 methods at a time,
finding out what works and ruling out the rest.
10. "Web site design is very expensive, I just don't have
that kind of money to take out of my business and spend
on a web site " Actually, I am paying only $5.95 a month to
have my web site. So if you make it yourself, no matter how
much you sell a month - you will still be in profit.
Yes, I know. You are very busy. You don't want to learn a
whole new skills. You are thinking, if only someone could
teach me how to do it, I would listen.
But trust me: this is the only way to be in total control of
your web site, and never have to think if someone is ripping
you off.
About the Author
Milana Nastetskaya is a full time web developer and the
author of two books: "Create Your First Business Web Site
in 10 days", and "65 Instant Web Design Answers".
http://www.firstbusinesswebsite.com
http://www.instantwebanswers.com
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