|
|
|
Does your web host affect search engine optimization?
Most people will lease hosting from a company, just because they find a great deal. They don’t even stop to think of the long term affects of the company’s policies. Believe it or not, your web host has a dramatic involvement in your search engine...
Tips for SMB Web Site Promotion and Optimization
What is site optimization? Site optimization is a number of actions aimed at enhancing the efficiency of a Web site performance. A Web site’s typical functions include business representation and awareness (PR), sales (B2C), and potential customer...
|
|
| |
|
|
|
|
Spam Blocker Contents | Entire Site Contents
Independent Back Linking Network
The Basics
Link popularity is something all websites need to meet the
ranking criteria for most major search engines. While quantity
is important, so is the quality and the reputation of the link.
Running a linking campaign is a tedious but important process.
There are many back linking pitfalls and with Google's Jagger
Update we will certainly see some serious shifts in the SERP's.
What is an Independent Back Linking Network?
An Independent Back Linking Network, or IBLN, is a relatively
new term and it does have a bad connotation. Conceptually, it
seems, linking sites together is what the World Wide Web is all
about. As the information on the Internet amasses, rules needed
to put in place to control relevancy. Then people started to
break the rules. We call them spammers, or black-hatters; people
who exploit the criteria to work in their favour. When this
becomes out of control the search engines must react in order to
produce quality results.
An Independent Back Linking Network occurs when sites sit within
the same IP range, specifically sharing the same C-class, then
all back link together excessively. If two websites have the
same C-class, it means that the first three parts of the IP
address are the same. For example, 211.68.11.76 and 211.68.11.75
have the same C-class. On the other hand, 211.68.22.76 and
211.68.32.75 have different a C-class because the third set of
numbers is different.
Most website owners have no control over the IP address or
C-class they are allocated for their websites. Search engines
may identify and penalise clusters of
websites linking to each
other from the same IP Block or C-class. This may be because
this kind of back linking looks unnatural and also looks like it
is done for the sake of increasing link popularity and search
engine rank rather than relevancy. This theory, however, has not
been proven yet and no major search engine has spoken about this
clearly.
How is an Independent Back Linking Network created?
AAA Web Designs develops and hosts websites that happen to be
in the same industry - it is their specialty. There are more
than 500 sites created that use IP addresses within the same
range and all of them share the same C-Class. All of the sites
are also back linked together because they are complimentary to
each other. These sites also have a link back to the website
(again, within a complimentary industry) that is AAA Web Designs
biggest client.
AAA Web Design inadvertently created an Independent Back
Linking Network and guess what? AAA's biggest client is now
banned on Yahoo! The real problem is, while AAA was trying to
"do the right thing" many optimisers are not by creating this
type of independent back linking network. Taken a step further,
what if the site you have hosted is sharing the C-class of an IP
block that has a banned site?
About the author:
Amye has spent 15 years in the IT industry and has been working
in the Search Engine Optimization field for four years -
enjoying every minute! See SEO Fever for full article on Independent Back Linking Network with
examples.
|
|
|
|
|
|