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Marketing Contents | Entire Site Contents
How To Build Your Business With Break Even Marketing!
I'm sure you've seen the formula for determining whether or not your ad campaign is successful.
Sales from your ad - cost of advertising = net profits.
A positive number means you've made a profit from your ad and a negative number means you've lost money. Either your ad or where you placed your ad resulted in a loss.
You then decide to continue advertising if the ad was profitable or you evaluate what changes need to be made.
It seems fairly straight forward and logical.
Well there's a third type of advertising which doesn't require that you make a profit from every ad. As a matter of fact, using this method you can build a solid income with ads that break-even.
The key to making money with break even advertising is to promote offers that offer residual income.
What is residual income?
Residual income results when you make a sale that pays you a monthly income. So what type of offers result in residual income?
<> Monthly services such as web hosting or autoresponders
<> Private sites that charge a recurring fee for membership
<> Many network marketing opportunities
Suppose your offer pays $10 a month for as long as your prospect is a member. You
place an ezine ad that costs $20.
You need two sign ups to break even. So you place your ad, you get your two sign ups and you've broken even.
Not really. You've actually created a $120 per year increase in your bottom line from the amazing power of residual income.
Think about it. Just by breaking even you've ended up with a yearly return of 6 times your original investment.
Imagine how quickly your business will expand if you just took 50% of your profits and kept rolling it over at 6 times your investment.
I want to let you in on a little secret. A good program with a well planned ad campaign will do much better than break even.
If you're tired of the "Get Rich Quick" offers and are serious about building a solid income online, try the break even method of marketing and I think you'll be pleasantly surprised.
Wishing You Success, John
About the Author
John Colanzi YOU CAN MAKE UP TO $100 AN HOUR.... from home spending as little as 2 hours a day using the newly discovered... most advanced point and click profit generating system in the world... 100% Guaranteed for *LIFE*! Don't miss the *deadline* Go Now >>>> http://johncolanzi.com/makenetmoney.html
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