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Autoresponders = Automatic Internet Marketing Success
Autoresponders = Automatic Internet Marketing Success
By Pamela Jensen
What if you could send out all the information that
your potential customers have requested without
checking your email or answering a phone? While this
may seem...
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print,...
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Marketing Contents | Entire Site Contents
9 Marketing Credos for a Thriving Business
1. Differentiate or Die! You Must Stand Out From the Pack. Don't
become another "me too" option for your prospects to choose
from. When you allow this to happen, you position yourself to
compete only on price - a tough arena to play in.
2. You Are in Two Businesses... The Business of DELIVERING Your
Products and Services AND The Business of MARKETING Them. You're
better off being a GREAT marketer and have adequate ability at
what your business delivers than have great ability at what your
business delivers and be an average marketer.
3. Know Thy Target Audience! Who exactly is your ideal customer?
What do they look like? Where do they hang out? What is their
decision making process? Keep drilling down until you are
crystal clear and can visualize them in your head. Then focus
your marketing efforts directly at them. 4. The Internet is
Simply Another Medium to Reach Your Target Audience - Don't Be
Intimidated by it! You do not need to be a computer expert to
market your business online. Nor do you need to go it alone.
Help is all around us, we just have to ask for it.
5. Consistency Is Key! This is where the old cliché "Out of
sight out of mind" really holds true. You must have consistency
in
the look, feel and frequency of delivery of your marketing
efforts. This builds a level of comfort between you and your
prospects and helps you maintain "top of mind" presence with
them.
6. Apply the Rule of Five to Your Marketing Efforts Every Day.
Commit to doing at least 5 things per day to market your
business and see your business soar!
7. Have a Plan! Know the 5 W's - Who, What, When Where, and Why
of every marketing initiative you take. Add to that a financial
forecast for your marketing efforts and you are golden!
8. Diversify Your Efforts! Don't put all your marketing eggs in
one basket. Have multiple marketing tactics going at all times
so that you always have a bread-winning marketing tactic.
9. Tap Into Viral Marketing! Get others promoting and selling
for you.
© 2005 Online Marketing Muscle -- All Rights Reserved.
About the author:
Dean Mercado is an Internet marketing coach, strategist, author,
and speaker. Dean and his company Online Marketing Muscle help
entrepreneurial professionals leverage the power of Internet
marketing to turn their businesses into money magnets. Visit
Online Marketing Muscle for many more Internet marketing tips.
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